Transform your OTT strategy with TV Digital First. This solution ensures broadcasters engage viewers continuously through mobile-first strategies and seamless digital integration, matching the personalization of social media.
TV Digital First is more than a digitization strategy. It is based on the most successful usage concepts of digital platforms and addresses the current needs of users. Viewed from a viewer-centric perspective, television starts with the phone in the morning and ends with the big screen in the evening. User stories with TV Digital First are designed throughout the day, tailored to specific usage situations (on the tram to work, for short updates during lunch break, and relaxing in the evening on the sofa) and different needs throughout the day (timekilling, thirst for knowledge, planning security, entertainment, etc.).
For this, we have developed a toolkit. Each element can also be integrated individually into an existing platform and contributes to success. However, TV Digital First unfolds its full impact when all elements work together in a coordinated manner.
Television is trailing behind the major usage trends of social media platforms. OTT products like TV apps and media libraries on all devices are a step in the right direction, but the transformation is not yet complete. TV providers should see themselves as streamers and build communities. Depending on the maturity of the organization, these transformations are already in progress. TV Digital First helps initiate the necessary paradigm shift from being a content flagship to becoming an aggregation platform and eventually a data platform.
With TV Digital First, viewers stay connected to the TV offerings in their mobile daily lives, even when they're not in front of the big screen. TV Digital First brings everything that has kept viewers away from TV content onto the provider’s platform: Activity Feed, personalized content, community updates, and highlight alerts. The benefit for providers: increased viewer engagement, longer viewing times, and more valuable data on their own TV platform.
Navigation in scroll and swipe mode, as learned from social media, simultaneous playback of personalized content to immediately engage and captivate users. Discovery cannot be better implemented. What TIKTOK borrowed from analog television, we bring back: zapping!
Liking, following, commenting, sharing with friends – the viral elements of a platform give users the opportunity to actively influence personalization and make their Activity Feed more relevant. Community effects create trends that viewers follow. Program providers, in turn, can present their content in a way that gets clicked. We use corresponding engines in content delivery.
This component allows viewers to retrieve context-specific information during the program: know who is in the talk show or see scores of parallel sports games. Viewers can also use AI-based auto-clipping of highlights in an interactive timeline or switch to other channels through in-screen videos. Setting up video alerts is also possible. TVXRAY delivers 34% more usage and additional marketable inventory. This includes corresponding SDKs in all frontends.
This tool extends TVXRAY beyond traditional clients into the chats of viewers' messenger services. The TV Buddy provides context-specific knowledge via Conversional AI on smartphones without diverting attention from the main event. The Large Language Model of Conversational AI is tailored to users' personal questions. Reminders can be set, and viewers can be addressed with additional content or messages. This allows users to discuss and learn more about any content at any time.
Metadata is the fuel for personalized TV enjoyment. Based on our years of experience, we know how to optimize, maintain, and effectively use these valuable, often underestimated, and poorly maintained data collections for our clients. We think holistically: from the right strategy through architecture to an efficient workflow with AI-based tools.
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