Increase viewer engagement and loyalty. Audience Manager leverages AI to analyze viewer behavior and preferences, delivering personalized, targeted content through automated, data-driven push notifications.
Traditional TV schedules often lead to audience drop-offs, as viewers seek alternative content once a program ends. The solution? Intelligent, data-driven recommendations that keep them engaged.
With Qvest’s Audience Manager, broadcasters transform seamlessly passive TV viewers into active Broadcast Video on Demand (BVOD) users. By offering personalized video recommendations at just the right moment, Audience Manager enhances the user experience, reduces tune-outs, and drives higher engagement with on-demand content.
The Audience Manager is built on three powerful components that work seamlessly together to maximize viewer engagement. At its core, the Engine aggregates and processes metadata from multiple sources, including programming, media libraries, viewer behavior, and advertising. This data-driven foundation enables precise, real-time personalization. Complementing this, the Management System provides an intuitive interface for broadcasters to fine-tune personalization settings, manage campaigns, and schedule content distribution across various platforms.
Finally, the Application ensures smooth execution by automatically sending personalized push notifications to smart TVs, keeping viewers connected to relevant content at exactly the right moment. Together, these elements create a seamless and intelligent solution that transforms passive viewers into engaged users.
Through smart personalization, we optimize your editorial offering and elevate customer satisfaction by seamlessly integrating relevant VOD content into your broadcast. Viewers discover new, engaging videos and diverse subject areas tailored to their interests, keeping them engaged for longer. With a continuously learning system and deep data analytics, broadcasters gain valuable insights into audience preferences, enabling even more precise recommendations.
Our program offers a comprehensive overview of the entire sequence, including planned push notifications. With automatic suggestions generated by specialized algorithms within the engine, push notifications are personalized based on data insights. Users can set priorities for notifications (high, medium, low) and view alerts for scheduled or already displayed notifications. The system also provides warnings about conflicting playouts, allowing for easy corrections and ensuring seamless content delivery.
The Audience Manager includes color-coding to sort and categorize push notifications by type (Politics, Series, Shows, etc.), making management easier. Editorial options allow for customizing notifications, while pre- and live views ensure quality control before sending. Detailed reports and analytics track performance, such as click rates, and A/B testing capabilities enable optimization for better results.
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