Pop-up and event channels can be deployed swiftly and cost-effectively in the cloud, offering flexibility to meet growing demands.
In the age of social media distribution, we see more and more demand for broadcast channels for events, sport tournaments, and limited duration pop-up channels. Customers need to quickly create, provision, test, and operate a channel. Customers also need the ability to decommission the channel shortly after the end of the event.
These customers also want flexible distribution options, including traditional linear broadcast and digital distribution. Cloud-based production and distribution meets all of these requirements. This is why we developed the Qvest Event Channel Playout solution on AWS using qibb, a cloud application management and orchestration platform from Techtriq.
Qvest´s Event Channel Playout allows customers to quickly launch a complete pop-up channel on AWS. It also allows customers to deploy on-premises or using hybrid architecture, providing the flexibility to migrate media workloads gradually to the cloud.
The solution uses AWS services and third-party playout products and includes the following services:
Customers can install and launch all elements of a new channel in minutes, much faster than the time needed to prepare media and schedules for an event.
As key integration component Qvest uses is qibb ultimate from Techtriq. qibb ultimate is a cloud application management and orchestration platform for hybrid and cloud infrastructure environments specifically designed for media companies. The playout solution uses the AWS Elemental Media Services and other AWS services to create the full playout chain.
The solution includes integration with the Makalu cloud-based playout automation system from HMS Media Solutions, or Pixel Power’s Gallium PLAYOUT scheduling and asset management solution and the StreamMaster DELIVER graphics and branding tool. Customers can also incorporate other third party products for additional functions such as quality control of the audio and video, watermarking, or to create variable bitrate formats.
The playout solution can also switch between recorded content and live ingest with support for several formats and protocols. Customers tend to prefer compressed formats with protocols like SRT, RTSP or NDI, RTMP, or RIST.
A playlist controls the playout system. Customers can import playlists from an existing traffic system, or they can create playouts manually using the playout system. The playout tool supports connections to the console using a PC-over-IP (PCoIP) solution like Teradici or Remote Desktop Protocol (RTP) on Windows instances.
With the playlist defined, the user can check and preview the existing assets, control the channel, switch to live events and back to playlist, and monitor the output of the channel.
Customers have the option to configure the playout solution to run in a single AWS Availability Zone (AZ) or distributed across multiple AZs in one or more AWS Regions for added availability. The following diagram illustrates an example of a redundant channel pipeline for OTT delivery based on Pixel Power products running in two AZs:
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