Marketing must rapidly develop and distribute countless digital assets and digest daunting amounts of data to keep up with multichannel consumers. However, disjointed creative workflows and manual processes hamper collaboration across the business. To increase visibility and agility, marketing and creative teams need a single source of truth. Qvest uses domain expertise and next gen technology to simplify and accelerate complex creative workflows.
CPG companies spend more money on marketing than any other industry.* Keeping pace with the perpetually changing preferences of multichannel customers requires robust resources. A single marketing campaign may require print and digital advertising, social media posts, emails and video, along with translation and localization for specific markets. It takes agility to generate, approve, distribute and analyze enough content to maintain consistent, compelling communications across channels. Yet, marketing and creative teams are mired in manual processes.
Connecting people and systems to facilitate seamless creative collaboration has traditionally been cost-prohibitive. Point-to-point integrated ecosystems can cost hundreds of thousands of dollars and take years to fully mature. However, technology advances and AI-powered integration platforms are now empowering marketing and creative teams to optimize operations, accelerate time to market, reduce costs and make data-driven decisions on future campaigns. By combining our knowledge of complex creative workflows with next gen technology, Qvest makes the impossible possible:
Today’s technology is leaps and bounds ahead of point-to-point integrations. As simple as snapping together Lego blocks, integration platforms enable infinite interchangeability. You can easily reconfigure systems based on specific business needs. That facilitates a flexible environment that fuels innovation. But technology is only part – seeing the big picture is paramount.
Qvest took next gen technology and married it with our decades of experience working across CPG and media and entertainment (M&E) organizations – steeped in developing and managing digital assets. Our knowledge of the complexities of asset creation informed the development of an integrated platform that supports a hyper-connected ecosystem. This allows you to accelerate and evolve your creative marketing workflows with:
Where are the friction points? Where are opportunities for automation? How much time and money does it take for a marketing asset to flow through your creative process? Qvest can partner with you to:
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