Composable OTT

Build, launch, and scale faster with a modular, future-proof OTT solution for broadcasters, operators, and rights owners. Benefit from composable commerce, AI-driven workflows, scalable infrastructure, seamless API integration, and social engagement. Tailored for rapid development, seamless updates, and superior performance. 

Future-Ready OTT platform: flexible, scalable, cost-saving, engaging

The digital commerce industry faces unprecedented challenges, but for those who embrace composable commerce, these challenges become powerful opportunities to drive innovation, enhance customer experiences, and achieve scalable growth. 

Composable OTT is a modular, cloud-native approach that enables you to build a highly customizable, future-ready, and scalable streaming platform with AI-augmented workflows. By integrating a best-of-breed tech stack, businesses can swiftly adapt to new trends, launch features faster, deliver personalized user experiences, enhance viewer satisfaction with AI-driven recommendations, and achieve seamless monetization — all without vendor lock-in. 

This approach leverages rapid deployment, continuous innovation, and the scalability of a cloud-native, microservices-based framework.  

The result is a modular, adaptable system tailored to the specific needs of broadcasters, rights owners, operators, and consumer brands, ensuring rapid development, seamless updates, and superior performance. 

Whether you’re just starting out or already a leader in the OTT space, we offer scalable options that grow with your business — from a small starter package leveraging key partnerships to an XL/Enterprise solution. 

Explore our range of setups designed to deliver seamless, personalized user experiences across all devices, with the agility to adapt and innovate as your platform evolves.  

FAQ

1. How quickly can we launch an MVP, and what’s the typical time-to-market?

With Qvest’s pre-integrated Composable OTT model, an MVP can be deployed within 3 to 6 months, depending on the required features. Our pre-built integrations and agile deployment methodology allow broadcasters to test and iterate quickly before full-scale rollouts. 

2. Can we integrate with our existing broadcast and digital systems (e.g., CMS, CRM, billing, ad-tech)?

Yes. Qvest’s API-first, microservices-based architecture ensures seamless integration with your existing CMS, subscriber management, ad-serving platforms, DRM, and analytics tools. We map out your current infrastructure and orchestrate the best-fit solutions without requiring a full system overhaul. 

3. How do we ensure a seamless experience across devices (mobile, web, smart TVs, STBs)?

Our OTT platform is device-agnostic, supporting iOS, Android, web, Smart TVs, Apple TV, Roku, Fire TV, and set-top boxes (STBs). By leveraging cloud-native streaming and adaptive bitrate delivery, we ensure high performance, low latency, and optimal viewing experiences on every screen. 

4. What monetization models can we implement?

The platform supports multiple monetization strategies, including: 

  • Subscription-based (SVOD) – Monthly or tiered plans  
  • Ad-supported (AVOD & FAST) – Server-side ad insertion (SSAI) for non-disruptive ad experiences 
  • Pay-Per-View (TVOD) – One-time access to exclusive content 
  • Hybrid Models – Combination of SVOD, AVOD, and TVOD 
  • B2B Licensing – Content syndication and partnerships  

Our modular commerce engine enables flexible pricing models, promotions, and geo-specific monetization strategies.  

5. How do we personalize content to maximize engagement and retention?

Qvest integrates AI-driven personalization engines that analyze user behavior, content preferences, and engagement patterns to: 

  • Recommend relevant content dynamically 
  • Curate personalized watchlists and notifications 
  • Optimize ad placements for higher conversion 
  • Improve churn prediction and retention strategies  

Personalization boosts Average Revenue Per User (ARPU) and enhances viewer loyalty.  

6. How do we handle live streaming, and can we ensure low-latency delivery?

Our cloud-native platform supports low-latency live streaming via: 

  • WebRTC & CMAF-based streaming for sub-second latency 
  • Auto-scalable CDNs to support millions of concurrent viewers 
  • Server-side ad insertion (SSAI) for seamless monetization 
  • Multi-CDN failover & QoS monitoring to ensure uninterrupted streaming  

Whether it's live sports, breaking news, or event coverage, we ensure a high-quality, real-time streaming experience.  

7. How do we maintain flexibility and avoid vendor lock-in?

Qvest’s vendor-agnostic approach means: 

  • You choose the best CDN, DRM, analytics, video player, and ad-tech solutions without being locked into a single vendor. 
  • Our microservices architecture allows you to swap components as your needs evolve.  
  • We manage integrations and vendor relationships while ensuring seamless functionality.  

This gives broadcasters full control over their tech stack while reducing long-term operational costs.  

8. How do we measure platform success and optimize performance?

We provide a comprehensive analytics dashboard that tracks: 

  • User engagement – Watch time, completion rates, churn risk 
  • Monetization performance – Subscription growth, ARPU, ad revenue 
  • Content effectiveness – Most-watched content, recommendation success 
  • Operational KPIs – Uptime, streaming quality, buffering rates  

Qvest’s data-driven optimization strategies help broadcasters continuously refine their content and platform performance.  

9. How can we scale the platform for future growth without costly re-platforming? 

Our Composable OTT platform is built for scalability with: 

  • Microservices & API-first architecture – Easily add new features without major disruptions
  • Cloud-native infrastructure – Auto-scale based on demand peaks (e.g., live events, new content launches)
  • Multi-tenancy support – Expand across multiple regions or launch white-label services  

This ensures long-term agility without expensive rebuilds or platform limitations.  

10. How does Qvest support us post-launch? 

Qvest provides end-to-end platform operations & managed services, including:

  • Ongoing performance optimization 
  • Feature updates & roadmap planning 
  • Technical support & vendor coordination
  • Security & compliance monitoring  

With a single SLA, we take care of the complexity so your team can focus on content and audience growth.  

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