Interactive Feed – Transforming the live sports experience
In collaboration with DFL (Deutsche Fußball Liga), we developed and launched the Interactive Feed, a groundbreaking solution that redefined how football fans engage with live matches. Designed to enhance viewer interaction, the Interactive Feed introduced a seamless blend of real-time data, dynamic visual overlays, and customisable match insights - all within a single interface.
Customer challenges & needs
DFL is the most innovative sports federation, that wants to help their licensees to address younger and more digital audiences
Such audiences demand more than the usual live sports viewing experience: “I want to watch what I want, how I want, when I want, on any device"
Our contribution & solution
DFL contracts us to build our product TVXRAY on the international feed for the “DFL interactive feed” that provides their licensees with personalized live sports viewing of the Bundesliga
Integrating AWS Matchdata and exclusive DFL features
Building DFL OTT SDKs and integrating the “DFL Interactive Feed” at several licensees
Key features
Real-time stats & data overlays Live & Season match statistics, Line-Ups & Player info enriched the broadcast experience.
Interactive timeline: A timeline-based navigation feature that allows users to jump to key moments instantly, enhancing engagement and content discovery.
Personalised content: Users could customise their viewing experience by selecting most relevant events to them.
Interactive highlights: Instant access to key match moments, allowing viewers to revisit crucial scenes as the game unfolds.
Platforms & Localisation
The Interactive Feed is available across multiple platforms, including Android TV, iOS & Android mobile apps, and WEB, ensuring a seamless experience for users regardless of their device. The solution has also been successfully localised for the Mexican, Japanese, German, and Hungarian markets, making it a truly global innovation in sports broadcasting.
Technology
Developed in close collaboration with DFL and Qvest, the Interactive Feed leverages cutting-edge sports data integration and broadcast technology. By combining real-time analytics with an intuitive user interface, the solution enhances fan engagement without disrupting the live viewing experience.
Outcome & Customer Benefits
More engagement and greater interaction with younger and more digital audiences for the DFL’s licensees
Successful localisation across multiple international markets demonstrates its scalability and adaptability
Increase in value of the DFL’s international feed
[With the Interactive Feed] we can offer both the Bundesliga's media partners and football fans around the world great added value for their viewing experience.
