TRATON is committed to sustainability in transportation and aims to achieve SDGs by focusing on eco-friendly solutions. In collaboration with innovation experts, TRATON developed new concepts for future bus mobility, promoting greener transportation through co-creation workshops.
In its 2030 Agenda, the UN adopted global goals for sustainable development, the Sustainable Development Goals (SDGs). TRATON, a key player in the transportation industry and one of the world's leading commercial vehicle manufacturers, has set ambitious goals for achieving the SDGs.
To this end, the company focuses primarily on a more sustainable transportation industry. Our innovation and facilitation experts worked with TRATON in several co-creation workshops to develop new ideas for a future bus mobility concept.
TRATON wanted to develop an attractive ACE-based (autonomous, connected, and electric) public transport solution for a sustainable urban future. Convinced that these technologies will change public transport and mobility within the next ten years, ACE became the project scope. To develop the optimal concept for sustainable mobility in the public transport system, the three key challenges we set had to be mastered, which accompanied the joint project on an ongoing basis:
At the beginning of the project, together with TRATON, we invited more than 30 public transport experts to Berlin in the first wave of concept development to jointly develop future mobility concepts. To ensure an effective design at the end of the workshop, our workshop moderators and ideators focused primarily on the following questions:
The event in Berlin aimed to work with key customers (public transport operators and authorities) from major European cities such as Barcelona, Paris, Lisbon and Copenhagen as well as other stakeholders (e.g. communication and infrastructure providers) through a series of individual interviews and a great co-creation event to jointly understand the challenges of the future and subsequently develop suitable vehicle concepts.
Our innovation experts focused the co-creation workshop on gaining a holistic understanding of the future of cities and the public transport ecosystem to design a future-proof and needs-based public transport vehicle.
The second wave of the project with TRATON focused on the Asian market. Similar to the concept development of the first wave, we concentrated the second stage primarily on unconventional thinking, inspiration, and radical ideas. Therefore, we did not focus on key customers but on leading-edge customers, trend receivers, and other thought leaders from future-oriented cities such as Singapore or Shenzhen, who developed disruptive concepts in a co-creation workshop.
The various approaches to concept development ultimately led to the iteration of the concepts and findings from the first and second wave. From this, the project managers derived three future bus mobility concepts reflecting the vehicle architecture and the business and customer benefits. TRATON's vision of finding an autonomous, connected, and electric solution for public transport was efficiently achieved through this project. The three mobility concepts resulting from the joint project also contribute to the sustainable development of cities and thus support the achievement of the global goals adopted by the UN by 2030.
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