Business Benefits of inclusive OTT Design

More than Complaince: Accessibility goes beyond permanent disabilities. Many users face temporary or situational challenges that impact their ability to engage with digital content.
01
Reach new viewers & boost engagement

Your audience is diverse. By offering accessibility features like captions, optimized colors & design, adjustable text and clear navigation you make your library accessible to millions of potential subscribers who currently face barriers on rival platforms.

02
Strengthen brand reputation & ESG credentials

Inclusive design positions your company as a thought leader in user experience, reinforces your ESG strategy and supports CSR reporting.

03
Reduce longterm costs

Building accessibility into the product roadmap is up to 90 % cheaper than postlaunch remediation - and shields you from fines or costly legal disputes.

04
Drive innovation across all devices

Accessibility improvements - such as clearer navigation, highercontrast visuals and flexible playback controls - benefit every user, increasing timeonplatform and customer satisfaction.

When it comes to non-accessible products, millions of potential customers are excluded

Germany

Approx. 16 millionen people are hearing implaid (thereof approx. 80,000 deaf) and between 560.000  abd 1,2 Mio. are peole wih vision impairment, while around 3,9 millionen people have other physical impairments.

EU

There are 196 million people living with hearing loss and an estimated 30 million blind and visually impaired people in Europe.

USA

About 50 Mio. of Americans aged over 18 have a difficulty of hearing and 60 Mio. have a vision impairment.

Beyond permanent disabilities, many users encounter temporary or situational challenges - from a broken arm to brightsunlight glare - making accessible features indispensable:

Temporary impairments

A broken arm, an eye infection, or post-surgery liminations can make interaction difficult.

Elderly users

Age-relevated vision loss, reduced dexterity, or cognitive decline affect how content is consumed.

Environmental factors

A noisy backround may make subtitles essential, while bright sunlight can reduce screen readability.

Arrange your free initial consultation to identify concrete accessibility opportunities for your OTT product and learn more about the process
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