Broadcast transformation for Sky News Arabia: Innovative, efficient, future-proof

How do you modernize one of the leading media brands in the Arab world without interrupting broadcast operations? With an IP-based infrastructure, automated workflows, and seamless system integration. The result: greater efficiency, scalability, and creative flexibility that elevate Sky News Arabia’s (SNA) broadcasting operations to a new level.

Project overview and planning

Sky News Arabia is one of the top brands of the International Media Investment Group (IMI). The project was implemented in the new IMI building on Yas Island (Abu Dhabi). As the master systems integrator, we developed, delivered, and implemented the new studios and the entire media architecture. The migration plan, jointly developed with IMI, ensured that operations continued smoothly. An SMPTE ST-2110-compliant infrastructure ensures that third-party systems like Avid, Vizrt, and Telestream are seamlessly integrated.

Technological migration and automation

The focus: efficiency. The new workflows automate the entire production process—from ingest to editing, transcoding, and distribution. This significantly enhances scalability and fault tolerance. Redundant security mechanisms further safeguard broadcast operations at all times.

Training and on-site support

New technology is only as strong as the people who use it. That’s why we provided intensive training for the SNA team and offered six months of on-site support. This ensured that the new infrastructure was not only smoothly implemented but also optimally utilized.

Innovative digital signage solutions

In addition to the broadcast transformation, our experts for Control & Communication installed state-of-the-art digital signage solutions at the Yas Creative Hub. Large-scale LED walls and high-resolution monitors create the stage for a strong brand presence and immerse visitors in an impressive visual experience.

Summary: More efficiency. More scalability. More future.

Sky News Arabia has established a state-of-the-art broadcast environment that enhances operational efficiency and supports the transition to a modern, story-centric production model. By using cutting-edge technologies and precise project execution, Qvest Media positions SNA as a leader in digital and broadcast innovation.

Project outcomes

Technical benefits

• State-of-the-art infrastructure: IP-based broadcast systems (SMPTE ST-2110) for maximum future-proofing
• Optimized workflows: Story-centric production processes (e.g., Avid Media Central) and automated workflows for more efficient content creation
• Increased reliability: Redundant systems, real-time monitoring, and quality assurance protocols minimize risks
• User-friendly control: Intuitive interfaces for easy management of media, lighting, and control systems
• Future scalability: Modular system architecture enables flexible expansions and upgrades 

Economic benefits

• Cost efficiency: Optimized resource utilization and reuse of existing hardware reduce capital expenditures 
• Operational savings: Energy-efficient components and automated processes minimize long-term expenses 
• New revenue opportunities: Expanded event spaces and optimized content production create additional income streams 
• Faster go-to-market: Thoughtful project planning enables earlier utilization of new technologies and market opportunities