Sky Austria on a mission
Strategic development of sustainable concepts through user-centered methods
The media industry is changing rapidly – from new technologies and changing audience needs to increasing pressure to innovate. Staying successful in this dynamic environment requires more than just good ideas: strategic thinking, user-centered approaches, and strong collaboration across departments.
This is precisely where the joint project with Sky Austria came in. Using innovative methods such as design thinking, interactive events and tailored coaching, employees were empowered to develop 18 forward-looking concepts. The result is a team with a spirit of innovation, a culture of open exchange, and ideas that can help shape the media landscape of tomorrow. A role model for companies that want to drive change actively.
Challenge: Shaping the future together
The goal was clear, but the implementation was challenging: employees were to independently develop strategically oriented and sustainable concepts – in cross-departmental teams. At the same time, the aim was to promote a user-centered mindset and teach methods along the design thinking process. The final step was to be an interactive large group event, which not only advanced the concepts, but also created synergies, obtained valuable feedback and strengthened team cohesion.
The path: Focus on user-centricity and teamwork
Strategic project management:
Sky Austria started with 70 motivated employees divided into four thematic focus areas – regardless of their position in the company. The aim was to promote fresh perspectives and an open culture of innovation.
Individual coaching sessions:
Our project team supported the teams with tailored coaching sessions along the Double Diamond process. It divides the innovation process into two major phases: the problem space and the solution space. In the problem space, the problem is thoroughly understood and defined through research, analysis and synthesis, while in the solution space creative ideas are developed, tested and further developed into a validated solution. The process systematically alternates between divergent (idea generation) and convergent (focusing) phases to find both the right problem and the best solution. The sessions ranged from conducting user-centered interviews to creative ideation and testing the ideas developed. This is how the teams were individually met where they were and further developed in a targeted manner.
An interactive employee event:
The highlight was an interactive event where 160 participants could present the developed concepts and obtain valuable feedback. At the same time, the event promoted cross-departmental exchange, team building, and an innovative mentality within Sky Austria.
A complete success: 18 ideas for the future and a strengthened team
The objectives of the project were successfully achieved:
- The joint development of strategically oriented and user-centered concepts.
- Empowering employees to apply design thinking methods independently, which makes Sky Austria sustainably innovative.
- The employee event strengthened cross-departmental dialog and promoted an open innovation mentality.
The combination of creative concept development and personal exchange not only delivered concrete results, but also strengthened the team spirit. Sky Austria is, therefore, ideally positioned to tackle future challenges - together, innovatively, and user-centered.
