Applying GenAI applications for your businesses

The hardest part of Generative AI? Proving ROI. Qvest can strategically empower your AI journey.

Leveraging Generative AI in your organization is a complex process, rife with promise and pitfalls. Where can GenAI propel your business forward? Which technologies are most effective now? What guardrails will you need to ensure the security and integrity of your data? How can you minimize risk while maximizing ROI? Having a trusted partner is the key to moving your GenAI initiatives from pilot to real adoption in production.

The business case for Generative AI

Generative AI (GenAI) has the potential to radically transform how enterprises operate. But the bright promise and broad possibilities of this brave new technology come with uncertainty and unpredictability. While nearly three-quarters of enterprises are actively experimenting with GenAI solutions*, organization-wide adoption remains a ways off.

We get it.

GenAI brings many unknowns. It is not a familiar path traveled, like moving your data to the cloud or spinning up a new SaaS provider. Rather, it’s an umbrella for a host of disparate technologies, with the potential to streamline operations, squeeze out costs, and carve new paths for innovation. But it will also require organizations to mindfully decide where and how to execute.

Before you can realize the benefits of this transformative technology, you'll need to grapple with the following questions:

What are the right use cases for GenAI in your organization?

What guardrails do you need in place to protect your data and minimize risk?

How can you move with confidence from proof of concept to production?

What's the best way to calculate and demonstrate the ROI of this promising but sometimes unpredictable new technology?

What can you do today to avoid the pitfalls that will hinder your GenAI journey?

For three decades we've provided strategies and solutions to Fortune 1000 brands, including major studios, national broadcasters, multinational apparel manufacturers, footwear companies, and toy creators. Over the last 10 years we've been helping them get their artificial intelligence and machine learning projects off the ground and into production.

We feel confident that every company can benefit from GenAI, and the analysts agree. Based on productivity gains alone, this technology could add from $2.6 trillion to $4.4 trillion to the world’s economy each year.** Enterprises can have a high degree of confidence that manipulating or searching large volumes of information can be performed faster and more cost efficiently using GenAI.

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Key Generative AI use cases

Today, even consumer products manufacturers are adding production studios to their enterprises, expanding the definition of what a media company is. Between sites, video channels, marketing campaigns, and social media accounts, companies must manage thousands of images, audio files, videos, and other archival materials. And nearly every large organization also has a legal department, a sales force, and teams of creatives – all of whom can benefit immediately from GenAI technology.

We offer tools and best practices to enable adoption at scale and help organizations move from ideation to implementation. We can transform an inherently unpredictable technology into a consistent system with the governance and oversight enterprises need to be confident using GenAI.

Here are some of the ways organizations can harness the potential of GenAI:

Automate data capture and retrieval
GenAI tools can automatically capture and tag all types of media assets based on your existing system taxonomy structures while also capturing new unstructured information. Using natural language queries, you can instantly locate the images, audio, or video you're looking for based on the metadata the tools inferred. That means news organizations can put together stories in minutes instead of hours.

Streamline contract management
A GenAI platform can analyze each contract, extract key terms and conditions, and integrate them into downstream departmental systems orders of magnitude faster than hiring a team of highly compensated individuals to parse, interpret, and re-key each one. Suddenly, the information you need about rights, residuals, vendor information, and more is accessible at a glance.

Drive sales
Success in sales usually comes down to a deep understanding of your customers. GenAI lets you optimize your pipeline to pull data from a multitude of disparate systems into a more accessible format, providing sales reps with the information to provide tailored offerings and close the deal.

Accelerate content generation
GenAI tools excel at tasks such as translation, and can also help creative teams brainstorm ideas, produce storyboards, and generate rough mockups. This can slash production cycles for your advertising, marketing, and video teams, freeing your talent to do what they do best: create.

Why choose Qvest?

We take a bespoke approach to Applied Generative AI, considering each organization’s individual needs and use cases and leveraging the best tools available for meeting their objectives. While each business has its own unique challenges and proprietary data, the fundamental processes between organizations are often similar.

Our services and accelerators are designed to address your most pressing business challenges, informed by years of experience helping companies implement technological and organizational change.

We bridge the gap between opaque GenAI tools and your workflows, working hand-in-hand with our best-in-class technology partners.

GenAI Technology Partners

Our unique approach to applying Generative AI

The bywords we live by are strategic pragmatism. We deliver measurable business outcomes to achieve extraordinary results within reach. We engage companies with our proven Applied AI approach:

Vision & Ideation

What can you do with GenAI? Will your use cases result in cost savings or additional revenue? What shouldn't you use it for? We work with you to identify the key business problems you're trying to solve, and determine whether GenAI and machine learning are the right solution.

Governance

GenAI can have ripple effects throughout the entire organization. We engage with your internal teams to create an overarching governance and policy framework to avoid potential legal or privacy pitfalls, improve ROI tracking, and strategize around vendor management. This establishes the necessary guardrails to ensure everyone using these tools does so in a safe, secure, and productive way.

Proof of Concept

We work hand in hand with your engineering teams and business stakeholders to design scalable pilot programs, including solution definition and product selection, so you can experiment with GenAI tools before making significant investments, and learn how to implement the technology in your teams’ daily workflows.

Implementation

We can help enable co-pilots for your development and sales teams; fine-tune your existing GenAI models; and develop, deploy, and optimize new machine learning models.

Organizational Transformation

We're not just after quick wins. Every solution begins with planning for adoption. We consider GenAI’s impact on your organization and collaborate on a long-term roadmap for transitioning to this new technology, using differentiated communication and training techniques. Our goal is to enable sustainable solutions to help drive your business forward.

Bringing Generative AI into your business

If you've not yet embarked on your GenAI journey, now is the time to find out what these platforms are capable of. While every company’s journey will be different, these four fundamental rules can increase your chances of successful adoption.

Start small
Targeted use cases, such as using chatbots to brainstorm ideas for marketing campaigns, can offer immediate benefits.

Seek productivity gains
Automating rote processes using GenAI can save huge amounts of time and effort, leading to cost savings.

Put your best data forward
Start with use cases that take advantage of the data you have the most confidence in.

Be patient
Full adoption will take time. Focusing on small wins now can pave the path to larger victories later.