When developing TV campaigns with interactive or addressable components, there are usually high process and development costs. These arise from:

• Information deficit between advertisers, creative agencies, and media agencies, TV marketers
• Divergent solutions in implementation (by marketers and TV device manufacturers)

Efficient All-in-One Solution

Guaranteed short lead times

Step 1: Creation, Concept and Visual Design

Your own microsite without any programming effort

Two Images are Enough to Create a Microsite

Using image difference process for an interactive campaign page

Our Features enable a Wide Range of Implementations

Application examples: advent calendar, memory, format accompaniment, program guide, purchase processes, competitions, game plan, advertising campaigns, X (formerly Twitter), voting.

Step 2: Production & Prototype – Setting up the Microsite with a Few Clicks

Creating microsites in the WYSIWYG web editor

Configuration

1. Configure Features
2. Link pages together
3. Define interactivity

Testing

1. Integrated and automatic plausibility check
2. Preview of the prototype available immediately
3. Immediate testing on devices possible

Why SmartPages?

The following features are particularly noteworthy:

• Targeting
• Internationality
• Platform conformity
• Efficient organisation
• Reporting

Easy Implementation

Low effort for integration, coordination only needed for these topics:

• Exit bar handling
• Imprint
• ADV (order data processing)
• Current browser